If you are using Optimizely Customized Commerce, the common wisdom is that you should be using serializable cart mode. It’s not perfect (we discussed the drawbacks in, um, my book), but generally it has performance benefits. But for any reason tha...

While we always want to have fast database queries, it is not doable all the time. Sometimes we need to run slow queries, and we need to tell the underlying framework that this query can take some time to complete, and we’re fine with it. Otherwis...

Let’s take a break from the memory allocation, and do some optimization on another aspect, yet as important (if not even more important) – database. We all know that database queries play an essential part in any serious app. It’s almost a given...

If you have been using Optimized Customized Commerce, you probably know that, by default, wish list is just a cart with a special name. Can you guess the name? Surprise, surprise, it’s “Wishlist”. It’s been there since forever, from the early day ...

“In 99% of the cases, premature optimization is the root of all devil” This quote is usually said to be from Donald Knuth, usually regarded as “father of the analysis of algorithms”. His actual quote is a bit difference We should forget about smal...