On 10 April 2026, Optimizely formally announced that CMS 11 was out of support — CMS 13 had reached GA on 31 March, and by policy only the two most recent major versions stay supported. The CMS-to-CMS upgrade itself is well-trodden ground. The...

Analytics has spent the last decade living in another tab — and what's in that tab usually isn't the full story. Between consent requirements, browser restrictions, and the gap between "what marketing wants to know" and "what the tracking script...

Updates in the Optimizely ecosystem are everywhere: blog posts, forums, release notes, NuGet packages, and documentation changes. This newsletter brings the important ones together in one place.

Optimizely export packages have quietly become more complex. Inline (nested) blocks in CMS 12 and PaaS solutions weren’t always displayed clearly, and with SaaS CMS—and soon CMS 13—Visual Builder introduces compositions, layout hierarchies, and...

Headless has a tendency to promise freedom and deliver alignment meetings. Two codebases. Two sets of models. Two teams trying very hard not to drift apart. With Optimizely SaaS CMS, headless is mandatory. So instead of fighting it, I decided to...