Analytics has spent the last decade living in another tab — and what's in that tab usually isn't the full story. Between consent requirements, browser restrictions, and the gap between "what marketing wants to know" and "what the tracking script...

Updates in the Optimizely ecosystem are everywhere: blog posts, forums, release notes, NuGet packages, and documentation changes. This newsletter brings the important ones together in one place.

Optimizely export packages have quietly become more complex. Inline (nested) blocks in CMS 12 and PaaS solutions weren’t always displayed clearly, and with SaaS CMS—and soon CMS 13—Visual Builder introduces compositions, layout hierarchies, and...

Headless has a tendency to promise freedom and deliver alignment meetings. Two codebases. Two sets of models. Two teams trying very hard not to drift apart. With Optimizely SaaS CMS, headless is mandatory. So instead of fighting it, I decided to...

If you’ve ever opened a .episerverdata file and asked “What is in here?” (guilty as charged) — then this is your moment. We’ve given our open-source tool CodeArt.Optimizely.PackageExplorer a fresh update with new features and polish, so you can...