Piotr Nowak

personAlias: Piotr

businessCompany: Rockwool A/S

location_onLocation: Poland

linkBlog: My little corner

infoAbout me: Senior .NET, 10+ years on the Microsoft stack with a deep focus on Optimizely DXP. Day to day that's CMS 12 to 13 and .NET upgrades, headless builds on Next.js and GraphQL, and Azure infrastructure that has to hold up at scale, most recently a rollout of 60+ headless sites on Optimizely Graph. I write up the trade-offs on my blog and I'm here to swap hard-won notes with the community.

CRP Information

Level: Contributing Citizen

Total contribution points: 1374 (gain 126 points more to level up)

Score Distribution

Content Variations in CMS 13, Part 3: Audiences vs Audiences

Posted on: Jun 14, 2026

Rating:

star star star star star

Executive summary. Part 2 left the experiment running against Everyone . Real projects don't look like that. So this part wires those same CMS...

Unlock Experimentation with Content Variations in CMS 13

Posted on: Jun 11, 2026

Rating:

star star star star star

Part 1 argued that Content Variations is the CMS 13 feature that didn't get the keynote but should have. This is the follow-up: wiring those...

Content Variations: Optimizely CMS 13's Quiet Hero

Posted on: Jun 08, 2026

Rating:

star star star star star

Every release has a headline act. CMS 13’s is the obvious trio. Visual Builder became the default editing surface. Optimizely Graph and Opti ID are...

Running 64 Sites on Headless Optimizely CMS with GraphQL

Posted on: Mar 14, 2026

Rating:

star star star star star

64 websites. Live. Running on headless Optimizely with GraphQL. We just wrapped a major rollout for our Rockwool Digital Experience Platform and t...

64 Websites Live on Headless Optimizely with GraphQL

Syndicated blog - Posted on: Mar 13, 2026

Major rollout for Digital Experience Platform complete. Product navigation working harder, documentation downloads up, dealer traffic growing.

Moving Beyond "Lift and Shift": Lessons from an Optimizely DXP Migration

Syndicated blog - Posted on: Feb 14, 2026

Successfully migrated from legacy Windows to Optimizely DXP Cloud-native Linux. Cross-platform compatibility, WAF rules, and Infrastructure as Code.

Rockworld 2.0: A Strategic System Migration

Syndicated blog - Posted on: Jun 14, 2025

Complex migration from legacy system to modern headless architecture using Optimizely Headless CMS, GraphQL, Next.js, and full Azure infrastructure.

No data to display.