A practical look at when to use ODP Real-Time Audiences, how to build them, and how they fit into CMS personalization and Feature Experimentation.

A practical checklist for reviewing a CMS 12 solution before moving to Optimizely CMS 13.

Optimizely CMS 13 makes Graph a required part of the platform. Here is what that means in practice for teams moving from Search & Navigation, with a few simple code comparisons.

A practical Optimizely CMS pattern for AEO/GEO on legacy sites: shared page metadata, Razor-rendered JSON-LD, crawler-aware robots.txt, and Scheduled Jobs for gradual enrichment.

A practical guide to customizing IEntryAttributeService in Optimizely Commerce so you can override product titles, add custom feed attributes, and keep safe fallbacks to the default behavior.