How to go beyond web A/B testing with Optimizely Feature Experimentation

In the latest article, which follows on from our previous Web Experimentation article, we explain how Feature Experimentation goes beyond A/B testing to enable product teams to deliver higher quality releases, run safer tests and validate new features at scale.

Feel free to read How to go beyond web A/B testing with Optimizely Feature Experimentation on the dotcentric blog.

Happy Friday!

Feb 17, 2023

Comments

error Please login to comment.

From SDK to Core: Modernizing Optimizely Configured Commerce for .NET 8 and .NET 10

The .NET Framework 4.8 clock is running out for Configured Commerce customizations. Handled well, this deadline is not a chore it is the cleanest...

Vaibhav | Jul 29, 2026

Parallel Development in Optimizely CMS SaaS: Shifting to a Schema Migration Mindset

Part 3 of the Parallel Development series. The branch-scoped push script from Part 1 works. Run it on a feature branch where you've touched a...

Vipin Banka | Jul 25, 2026

From AI Agents to AI Workflow with Opal

Introduction In the first article in this series , we talked about AI agents in Optimizely Opal and walked through the process of creating a...

Igor Safonov | Jul 23, 2026

Building Your First Optimizely Opal AI Agent: a Hands-On Walkthrough

Introduction There's a common assumption that building an AI agent is something only engineers or developers can do. It isn't. At the Optimizely AN...

Igor Safonov | Jul 23, 2026

See all blogs