Optimizely In the rapidly evolving landscape of digital experience, the "monolithic vs. headless" debate is being replaced by a more sophisticated demand: the need for an AI-powered, composable content engine . Optimizely has officially stepped in...

As organizations modernize their digital experience platforms, a common architectural question emerges: Should we continue using Optimizely Commerce with CMS 13, or move to a composable commerce platform? This decision is becoming increasingly...

I had the opportunity of participating in the Opal AI Hackathon challenge, where we built a custom tool using Optimizely's Opal Python SDK. This article walks you through building the tool in Python and deploying it securely on Google Cloud Run. T...

Optmizely has a powerful personalization engine that allows creating custom Audiences/Visitor groups. It comes with one limitation though. It doesn't support ASYNC operations. The below solution can work for any scenario where you cannot run async...

In this series, I will talk about the Optimizely CMS/Commerce upgrade project(s) with some do's and don'ts as well as tips & tricks for a successful implementation. We can all agree depending on the complexity of the implementation, the ugprade...