Mark Welland

personAlias: Mark Welland

businessCompany: Niteco AB - United Kingdom

location_onLocation: United Kingdom

linkBlog: My little corner

infoAbout me: I am Executive Vice President for Europe and North America at Niteco, an AI-first, global digital experience agency of over 400 experts. I am an Optimizely Platinum OMVP in the Strategy cohort and write & evangelise about AI, digital transformation and strategy.

CRP Information

Level: Citizen

Total contribution points: 87 (gain 288 points more to level up)

Score Distribution

From websites to agents. Five takeaways from the Optimizely Partner Close-Up in Stockholm

Posted on: May 26, 2026

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Last week was the annual partner close-up event in Stockholm, Sweden, fast becoming a favourite Optimizely event of the year. An opportunity to mee...

The 74% Problem: Why Most Companies Are Getting AI Wrong

Posted on: Apr 14, 2026

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I’ve seen this before… The pattern. The rush, the excitement, the scramble to adopt something new before anyone has stopped to ask what problem it...

Unstoppable: Insights from Optimizely’s 2026 UK Partner day

Posted on: Feb 27, 2026

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Over 150 Optimizely partners met in Shoreditch for the 2026 London Partner Kick Off. The theme was very much Opal with a side order of Optimizely's...

Optimizely Developer Meet-up (for Non-Techies)

Posted on: Jul 14, 2025

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I’ve been part of the Optimizely community for over seven years. Back when Episerver was still just “Epi”, Optimizely was the best A/B testing...

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